Branding Packaging
Crafting Unique Character for an Authentically Canadian Soap
Dr. Beaverton, based in Toronto Ontario, specializes in crafting handmade, cold processed soaps using natural and organic ingredients. In a crowded market, Dr. Beaverton’s brand differentiates by focusing on their Canadian heritage and crafting a unique character mascot.
Brand Analysis
Approved By Dr. Beaverton
- Dr. Beaverton makes soap that smells “dam” fine. The brand is unafraid to make these groan-worthy quips when the product backs up their confidence.
- The playful character mascot of Dr. Beaverton may be Canadian cliche, but only a beaver encapsulates the connection to nature and hard-working personality of the Dr. Beaverton brand.
Competitive Analysis
Standing Out on Shelves
- Elevating beyond drugstore products Dr. Beaverton positions themselves as a lifestyle product tailored for discerning consumers.
- Eschews over-the-top barbershop aesthetic for a timeless character driven approach that appeals to the youthful target audience.
